Privacy Policy

Last updated: February 2026

Information We Collect

When you visit ThePuckTax, we automatically collect certain analytics data through Google Analytics 4 (GA4). This includes information such as pages visited, time spent on each page, referring sources, device and browser information, and approximate geographic location based on your IP address.

If you choose to reach out through our contact form, we collect the information you voluntarily provide: your name, email address, subject, and message content.

ThePuckTax does not require account creation and does not collect passwords, payment information, or sensitive personal data.

Cookies and Tracking Technologies

ThePuckTax uses Google Analytics 4 with Measurement ID G-D35H596GDB to understand how visitors interact with the site and to improve the user experience.

Google Analytics sets cookies such as _ga and _ga_D35H596GDB on your device. These cookies are used to distinguish unique users and track sessions, helping us understand aggregate usage patterns. They do not contain personally identifiable information.

You can disable cookies at any time through your browser settings. Please note that disabling cookies may affect your experience on other websites as well.

For more information about how Google handles data, please review Google's Privacy Policy.

Third-Party Advertising

ThePuckTax may display advertisements served by third-party ad networks, including but not limited to Google AdSense. These vendors may use cookies to serve ads based on your prior visits to this site and other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the Internet.

You may opt out of personalized advertising by visiting Google's Ad Settings or the Network Advertising Initiative opt-out page.

How We Use Information

The information we collect is used to:

  • Improve the site's content, features, and user experience
  • Respond to inquiries submitted through the contact form
  • Analyze traffic patterns and usage trends to guide development priorities

We do not sell, trade, or rent personal information to third parties.

Data Retention

Analytics data is retained according to Google Analytics' default retention settings. Contact form submissions are retained only as long as necessary to respond to inquiries.

Children's Privacy

ThePuckTax is not directed at children under 13 and does not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected information from a child under 13, we will take steps to delete that information promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically to stay informed about how we handle your information.

Contact

If you have questions about this Privacy Policy, please visit our Contact page.